Yes! New product opportunities are strategic market initiatives we utilize to help our partners increase sales and win the buy box, especially when there is still work to be done on cleaning up your supply chain. Read our case study with a suncare brand to learn how we grew year-over-year revenue by 171% with aContinue reading “Does Brandwoven provide suggestions for new product launch opportunities?”
FAQ Archives
Seller Central sales reporting is super confusing and constantly changing. Is that an area where Brandwoven can provide support?
Yes, absolutely. Brandwoven provides both a bi-weekly and monthly detailed financial statement summary with SKU-by-SKU product sales and fee breakdowns. We stay up-to-date on any changes Amazon implements to their reports so your accounting team can focus on closing the books.
How long does it take to implement and clean up resellers?
For a committed brand, the timeline is usually 3 months to build and release programs, 1-3 months of implementation and another 2-6 months of clean-up. The overall timeline is rarely less than 6 months, and barring any shifts in direction, no more than 1 year.
What’s a realistic buy box % and UPP adoption to expect?
With such a globalized market, it is unrealistic to expect buy box and UPP adherence to be consistently over 90%. Best-in-class management generally results in compliance hovering between 85-92%.
What if my distributors won’t play ball?
Unfortunately this leaves a brand with a tough choice. If the distributor is vital to supplying other channels of trade that can’t be replaced by a better partner, other methods need to be used to control behavior on Marketplace. This can include structuring pricing in such a way resellers buying through distribution can’t compete, buildingContinue reading “What if my distributors won’t play ball?”
How will my dealers/distributors/partners respond?
Generally, dealers and distributors are familiar with these sort of programs. Their response tends to be reflective of the value they place on your brand. Partners who are adamantly opposed to authorized programs and UPP policies are generally the partners that bring your brand little to no value. Whereas partners who embrace the programs valueContinue reading “How will my dealers/distributors/partners respond?”
Why is this necessary, if I get the sale regardless?
The short answer is that rarely can multiple sellers generate the same volume, and with the same level of customer care as a single focused entity. With very few exceptions, margin and overall sales volume is improved, as is brand integrity with none or extremely limited distribution on online marketplaces outside of the brand.
If I remove resellers and implement a program like this, will I lose sales?
While one of the greatest fears of many brands when consolidating resellers, the reality is that gross sales almost always increase, as additional resellers bring no incremental traffic or value to marketplace and fewer sellers or brand driven sales can almost always result in increased revenue, customer experience, and ROI.
Can you chart consumer journeys with data from marketplaces?
The answer to this is “sort of” – to get an accurate map of consumer journey across marketplace, D2C, and retail channels, research is needed that goes beyond what’s available in each marketplace, but we’d be happy to talk about how to do it!
Can you help with my marketing strategy?
Of course! Endemic marketing platforms are key to overall marketplace strategy, regardless of platform.
Reach Out To Meet with One of Our Account Directors