FAQ Archives

With such a globalized market, it is unrealistic to expect buy box and UPP adherence to be consistently over 90%. Best-in-class management generally results in compliance hovering between 85-92%. 

Unfortunately this leaves a brand with a tough choice.  If the distributor is vital to supplying other channels of trade that can’t be replaced by a better partner, other methods need to be used to control behavior on Marketplace. This can include structuring pricing in such a way resellers buying through distribution can’t compete, buildingContinue reading “What if my distributors won’t play ball?”

Generally, dealers and distributors are familiar with these sort of programs. Their response tends to be reflective of the value they place on your brand. Partners who are adamantly opposed to authorized programs and UPP policies are generally the partners that bring your brand little to no value. Whereas partners who embrace the programs valueContinue reading “How will my dealers/distributors/partners respond?”

The short answer is that rarely can multiple sellers generate the same volume, and with the same level of customer care as a single focused entity. With very few exceptions, margin and overall sales volume is improved, as is brand integrity with none or extremely limited distribution on online marketplaces outside of the brand. 

While one of the greatest fears of many brands when consolidating resellers, the reality is that gross sales almost always increase, as additional resellers bring no incremental traffic or value to marketplace and fewer sellers or brand driven sales can almost always result in increased revenue, customer experience, and ROI.