Partnering with Brandwoven has been instrumental in our brand's expansion into toddler pouches on Amazon. Their deep expertise in launching new brands into diverse categories is unparalleled. From the start, they impressed us with their thorough market analysis and strategic planning, which helped us identify the best opportunities and effectively position our products. Ultimately, they care about the brand and that is reflected in our continued growth on the platform.
Tina White, Chief Commercial Officer
A True Partnership With Brandwoven
Food and grocery products have distinct marketing needs and Brandwoven crafts tailored strategies that addresses these unique needs. This includes creating engaging product descriptions that highlight freshness, quality, and nutritional benefits as well as incorporating high-quality images that showcase packaging and product details. We also focus on building strong product stories that resonate with consumers, helping brands to stand out in the crowded marketplace.
$1B+
Amazon Sales Managed
1:1
Client to Employee Ratio
3+
Years Average Client Retention
8%
Estimated Margin Increase
Brandwoven's Approach to Driving Customer Acquisition and Building Loyalty for Repeat Purchases
The Power of Assortment
Our Client Success Managers work with our brand partners to build product assortments that embody both the value and variety that customers seek to find on Amazon.
Why Variety Matters
At Brandwoven, we look for ways to promote unique product offerings, larger pack sizes, and variety options that your customer cannot find on other retail shelves.
Digital Merchandising
Food and grocery brands must adhere to stringent safety and labeling regulations. Brandwoven's expertise ensures that all product listings are compliant with Amazon's guidelines and industry standards.
Innovative Solutions and Trends
Brandwoven stays at the forefront of industry trends and innovations. Whether it's leveraging Amazon's latest features, experimenting with new advertising formats, or adopting emerging digital marketing trends, Brandwoven ensures that brands are always equipped with the most effective tools and techniques.
Maintaining High-Quality Product Pages for Consumables
Leverage Brandwoven's years of industry expertise to publish and promote stunning product pages that educate and convert shoppers time and time again.
Food and grocery brands must adhere to stringent safety and labeling regulations. Brandwoven ensures compliance with Amazon's regulations by managing product claims, ingredient listings, and labeling - safeguarding your brand from legal issues to maintain consumer trust.
Profitability Analysis By Channel: Brandwoven works with our retail partners to analyze and compare VC and SC profitability by SKU to make decisions regarding pricing and which platform to list products.
Launch New Product Categories: Brandwoven is the ideal partner for brands wanting to enter new categories. We leverage years of industry knowledge and Amazon experience to build customize new product launch strategies.
Build Your Brand with Our Strategic Management Expertise
At Brandwoven, we are specialists in ecommerce, online strategy, and product marketing. Discover what our experience can do for your company.
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Industry Case Studies
See how Brandwoven collaborates with food and grocery brands to unlock marketplace growth and resolve complex challenges
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Check out additional examples of Brandwoven's impact on brands looking to excel across various online marketplaces
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First - I just want to say a HUGE THANK YOU for all the support, time, effort, and thought you have given our team and our business... You have made our lives much easier, and helped us navigate a messy transition from VC to SC. With your help, I'm confident there is tremendous opportunity and success for the Om brand.
Kacy Rivers, Digital Marketing Director
Promotional Activity That Aligns With Your Brand Strategy
For consumption categories like food and grocery, promotional activity is a critical component to customer acquisition and complementary to a brand's ad strategy.
Amazon DSP provides an option for brands to reach audiences both on and off Amazon. By combining AMS and AMC data for targeting through DSP, the Brandwoven team can help your brand reach customers in new and novel ways.
Partner with us to enhance cross-selling, upselling, and bundle offers across your catalog to increase market share and average order value.
We predict trends to keep your brand competitive and relevant in the ever-changing marketplace landscape.
Drawing on our team's blend of brand-side and Amazon expertise, we endeavor to comprehensively grasp the interplay between platforms like Amazon, Walmart.com, or Target.com and their impact on your business as a whole.
Frequently Asked Questions
Why should I work with Brandwoven?
Working with Brandwoven as your full-service agency partner offers a strategic advantage in navigating the complexities of selling grocery products on complex and competitive marketplaces like Amazon. Our comprehensive expertise, data-driven approach, and commitment to personalized service ensures that your online presence is optimized for success. By partnering with Brandwoven, you gain access to a dedicated team that can drive growth, enhance performance, and achieve long-term success on marketplace.
What does partnering with Brandwoven look like?
Brandwoven will first learn and understand the company’s catalog, specific challenges, and where budget may be applied to make immediate impacts. From there, Brandwoven will ramp-up by updating listing page content to better resonate with online shoppers.
Throughout the partnership, Brandwoven’s logistics and marketing teams will continually optimize for additional product reach and sales, taking advantage of valuable tentpole events like Amazon Prime Day.
With recurring meetings and email updates, plus the option to manually check performance through Brandwoven’s proprietary data platform, our team takes every measure to ensure the recommended strategies align with long-term business objectives and KPIs.
How do I decide on an ad budget for my advertising campaigns?
We work with our clients to understand their revenue and margin goals, and any key performance metrics they need to achieve from their advertising investment. With all of this information, we will advise on a recommended budget and projected ad sales. We understand, however, that often there are budget constraints, and we can adapt campaign strategies and bidding to meet any budget.
Do you work with Walmart.com?
Yes, we manage brands across Amazon, Walmart, and Target. Walmart is investing heavily into growing their online grocery business and this is a great opportunity for incremental sales, and controlling pricing and brand equity across platforms.
I have a food brand and need to make sure my prices on Amazon match my other marketplace prices. Should I be on Seller Central or Vendor Central?
Vendor Central is invitation-only. If you have an invitation, you should consider retail pricing when choosing between the two platforms. Vendor Central sets the retail price and will adjust accordingly to meet their margin requirements or match other ecommerce pricing. Seller Central allows a brand to set their own retail pricing.
Resources for Food & Grocery Brands
Food & Grocery brands are facing steep competition on ever-evolving marketplaces. Learn best practices and view examples below.
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Brandwoven offers customized solutions crafted to optimize operations, cultivate growth, and boost sales.
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