Digital Merchandising

Marketplace Creative Services

Brandwoven's creative services department has over 20 years of experience designing digital merchandising strategies that contextualize our brands look and feel on platforms like Amazon.
Laptop displaying FLIR A+ Content
Brandwoven's digital merchandising model includes brand collaboration and strategic analysis of clients' websites, competitor products, and sales data.
Our creative expertise extends to brand strategy, helping clients build a cohesive identity across Amazon and all other marketplaces.
At the core of Brandwovenís services is a deep understanding of the digital shelf, intricate marketplace algorithms, and consumer behavior patterns.

Brandwoven and Brand Audience

Brandwoven specializes in bringing your brand narrative to life, even in the restrictive environment of Amazon product pages.

Consumer Experience Plays a Significant Role in Driving Sales and Building Brand Loyalty

Utilizing Data-Driven Insights

Brandwoven drives sales conversions by conducting extensive keyword research to understand what consumers are shopping for in the category and using those search terms in clients' Brand Story and A+ Content.

Enhancing Customer Experience

At the forefront of digital merchandising is shopability. Brandwoven enhances client content for a compelling customer shopping experience.

Brandwoven Engagement and Education

Brandwoven crafts product listings that drive informed purchases by creating clear, informative content and visuals that highlight key benefits, features, and differentiators.

Building Brand Identity

At Brandwoven, we work very hard to make sure our clients stand out from the crowd while maintaining a cohesive brand message, style, and voice across all listings and marketplaces.

Creating Customer Engagement Through Shoppable Imagery

At Brandwoven, we are always looking for opportunities within Amazon's toolbox to optimize our brands' product listings for shopability and conversion.
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Best Practices for Amazon Listing Images: Requirements, Limitations & More 

Break down of Amazon's guidelines, best practices, and examples of product listing visuals.
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The Importance and Impact of A+ Content on an Amazon Product Page: Examples & Templates  

A+ Content examples from brands across various Amazon categories.
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VIDEO – Branding with Amazon Content

Best practices for monitoring and improving your Amazon listing content.
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Driving Conversion With Visually Appealing, Content-Rich Creative

Image grid with 5 listing photos from the Aunt Fannie's brand

Amazon has its own guidelines, restrictions, and algorithms. Brandwoven’s team of experts understands this ever-changing marketplace. We know how Amazon’s search algorithms work and will optimize your product listings to improve organic rankings and visibility. We focus on crafting product listings that are not only appealing to online shoppers, but also perform well in search.

The online customer shopping experience plays a significant role in how well your brand is able to drive sales and customer loyalty. Because of this, Brandwoven has mastered how to create seamless and enjoyable shopping experiences on Amazon. Our process includes optimizing product listings for easy navigation, ensuring product information is accurate, and addressing customer questions and concerns directly on the detail page. We set the foundation for growing brand awareness and repeat purchases.

Amazon is constantly evolving, with frequent updates to its policies and features. We stay ahead of these changes and ensure compliance with Amazon’s guidelines while taking advantage of new opportunities and trends. Our adaptability keeps your brand competitive and always aligned with the latest best practices and platform requirements.

Enhancing Visual Appeal Through Listing Images and A+ Content

Smartphone with Benchmade A+ Content

Brandwoven specializes in bringing your brand narrative to life with enhanced brand content. We believe that customers need to feel a certain way when making a new purchasing decision and A+/A+ Premium Content is where we help brands win the digital shelf. We collaborate with your brand to build out dynamic, eye-catching modules for customers to peruse on both desktop and mobile devices. We will work with your team to create best-in-class product images that comply with Amazon and/or other marketplace guidelines. Using your assets and product data, we will design lifestyle photos with messaging, as well as infographics that capture unique product features and points of differentiation.

Frequently Asked Questions

What if I don’t have good assets for you to use?

We can work with your brand to select stock photos and bring them to life for product images and content on any marketplace.

I have a huge catalog of products. Will that be a problem?

We specialize in large catalogs. Our team of creative strategists and client service managers will work with you to scope out the project and build a timeline based on prioritization of product family, new product launches, or any other factors.

Do you charge extra for creating A+ Premium or Brand Story?

We scope the entire project at the very beginning so all creative services, including optimizations of current content, are included. We want to deliver best-in-class experiences to your customers when they land on your product listings.

Do you offer creative services outside of just marketplace?

All our creative services are marketplace specific, but many of our brands have utilized the content for other channels, including ecommerce sellers or even D2C. What we design for marketplace has the same impact across many online platforms.

Do you research SEO when creating A+ Content and listing images?

We do full SEO keyword research before any creative project and will collaborate with your brand to include top-searched customer keywords along with specific brand messaging.

We use any keywords that are not included on the listing in the backend of Amazon and for A+ alt index.

Where can I learn more about Brandwoven content services?

If looking to learn more about Brandwoven content services, we recommend scheduling a consultation call with one of our team members. During the call, one of our Account Directors will directly answer any brand-specific questions or challenges, as well as offer an audit of current performance and recommend next steps.

Sign up for a consultation call here.

If you’re not ready to explore a consultation call with our team, we recommend checking out the following pages to learn more about Brandwoven content services:

– Digital Merchandizing
– Omni-channel Customer Experience
– Marketplace SEO
– Conversion Rate Optimization
– Translations

Read Our Success Stories

Read about our work and how Brandwoven has helped bring brand stories to life on Amazon and beyond.
See All Case Studies
Dive into the demand generation strategy we used to grow a new sunscreen product line on Amazon and cross-sell additional products to customers, leading to a 171% sales boost.
Over a 4-year partnership, Brandwoven helped Aunt Fannie’s achieve Amazon success with a focus on catalog organization, digital merchandising, logistics, and marketing.
A premium watersports brand's Amazon market share began was declining. Brandwoven helped them grows sales 109% year-over-year.

Build Your Brand with Our Strategic Management Expertise

At Brandwoven, we are specialists in ecommerce, online strategy, and product marketing. Discover what our experience can do for your company.
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