We came to Brandwoven after years of trying to “figure out Amazon”, struggling to find an approach to the channel that worked for us. We had sold to wholesalers who sold our product through their storefronts, sold directly to Amazon as a 1P, and had tried managing our own storefront, each unsuccessfully. It wasn’t until we partnered with Brandwoven that we truly found success on Amazon.
Our Brandwoven team has truly gotten to know our business, and they take care of all the functions that we didn’t have in-house – account management, demand planning and forecasting, advertising, content management and case management, taking our Amazon business to the next level.
Andrea Wetsel, Founder/CEO
Creating a Category Disruptor on Amazon
Brandwoven stands out as the premier Amazon agency for baby and kids brands due to our deep specialization and tailored strategies that address the unique challenges and opportunities within the niche market. Brandwoven’s expertise is finely tuned to the nuances of selling products for babies and children, ensuring that every aspect of our service, from product listing optimization to advertising strategies, resonates with your target audience of parents and caregivers.
Our agency’s commitment to excellence begins with comprehensive market research and competitor analyses specifically focused on the baby and kids sector. This allows us to craft highly effective, data-driven digital merchandising, catalog assortment, demand planning, and advertising strategies that capture the attention of discerning parents looking for the safest and most reliable products for their children.
$1B+
Amazon Sales Managed
130+
Marketplace reports pulled daily
15
Marketplaces Managed Worldwide
17%
Average conversion rate increase with A+ Content
Finding the Right Audiences to Grow Marketplace Sales
Understanding, Finding, and Targeting Marketplace Audiences
Brandwoven will design, manage, and optimize targeted advertising campaigns to find marketplace audiences, increase product visibility, and drive traffic to listings. We tailor our ad strategy and creative through Sponsored Ad and DSP to collect data on consumer behavior and engagement. We continuously refine campaigns to increase conversions and maximize reach.
Strategic Catalog Management
As part of our process with potential clients, we perform audits of their current listing structure and product detail pages. As a result of our audit and recommendations for a leading baby bottle, cup, and pacifier manufacturer, we were able to capture more traffic and conversions through a new variation structure. With search engine positioning research and new copy, we were able to form a new partnership with the trusted manufacturer.
Digital Merchandising
We worked with a leading applesauce brand to create a new line of toddler pouches. In collaboration with the brand, we created listing images and A+ Content that captured shoppers looking to purchase a nutritious toddler pouch.
Amazon Storefront
Storefronts created by our in-house creative team for baby and kids brands are engaging, dynamic, and shoppable. We believe that a storefronts should be an extension of a brand's website, imagery, and content.
Navigating Amazon's Safety Requirements
Amazon has become increasingly strict with their requirements for vendors and sellers offering baby and kids products — which fall under federal regulatory guidelines. Brandwoven has years of experience helping brands navigate these requirements and growing brands in this competitive segment.
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Industry Case Studies
Brandwoven's partners value our Amazon agency experience for kids and baby products and our entrepreneurial approach to building brands.
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New Amazon Product Launch Results in 171% Year-Over-Year Revenue Increase for Suncare Brand
Competing against other suncare brands for Amazon market share, Brush on Block partnered with Brandwoven to launch a new kid's powder sunscreen that not only helped them enter new product categories, but also boost overall marketplace sales.
137%
Sales Boost on Year 1
171%
Sales Boost on Year 2
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See more client projects in-action from Brandwoven partnerships with companies in the consumer packaged goods industry.
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Partnering with Brandwoven has been instrumental in our brand's expansion into toddler pouches on Amazon. Their deep expertise in launching new brands into diverse categories is unparalleled. From the start, they impressed us with their thorough market analysis and strategic planning, which helped us identify the best opportunities and effectively position our products. Ultimately, they care about the brand and that is reflected in our continued growth on the platform.
Tina White, Chief Commercial Officer
Think Outside the Box and Inside the Mind of the Ecommerce Consumer
Brandwoven offers kids and baby products a dedicated team with over 20 years of brand and ecommerce experience. We think outside the box and inside the mind of the ecommerce consumer.
Frequently Asked Questions
How important is it to have an agency partner with experience working with kids or baby brands?
Working with an agency that has industry experience allows them to expedite strategies to drive brand sales. Brandwoven can provide fresh perspectives and innovative ideas to help you stay competitive.
How do I decide on an ad budget for my advertising campaigns?
We work with our clients to understand their revenue and margin goals, and any key performance metrics they need to achieve from their advertising investment. With all of this information, we will advise on a recommended budget and projected ad sales. We understand, however, that often there are budget constraints, and we can adapt campaign strategies and bidding to meet any budget.
Do you work with Walmart.com?
Yes, we manage brands across Amazon, Walmart, and Target. Walmart is investing heavily into growing their online grocery business and this is a great opportunity for incremental sales, and controlling pricing and brand equity across platforms.
How often will you meet with us?
We customize all services to meet the needs of our brands, but our typical meeting cadence is weekly for the first three months, then we move to bi-weekly (including marketing). That said, we are available at any time to hop on a phone call to address any issues or chat through a project.
Additional Marketplace Resources
Explore more educational resources that Brandwoven offers below.
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Reach Out for a Free Catalog, Digital Merchandising, and Marketing Analysis
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