Brainiac Product Launch Disrupts Amazon Category with 73% YoY Revenue Growth

Brainiac Foods is a snack pouch and vitamin brand that prioritizes brain booster nutrients, such as Omega-3’s and Choline. Developed with the help of pediatricians, neurologists, and nutritionists, Brainiac Foods offers a healthy snack assortment that includes:

• Brain boosting applesauce pouches
• Gummies & supplements for both adults and kids
• Fruit snacks with brain fuel
• Whole grain brain bars

Brainiac Foods wanted to grow into the toddler pouches category on Amazon under the name “Little Brainiac,” hoping to expand their product assortment while disrupting the category and growing sales as a result. Partnering with Brandwoven since 2022, we worked with Brainiac Foods to launch new toddler pouches on Amazon that became product category disruptors and grew the brand’s ordered revenue multiple years in a row.

To prepare for a successful Little Brainiac toddler pouches product launch on Amazon, Brandwoven completed the following on behalf of the Brainiac Foods brand:

• Amazon product category research
• SEO keyword research
• Built product page content
• Audited competitor listings
• Reviewed ingredients to highlight on the product page (eg: fruit, veggie, and oat toddler pouches)
• Advised on all digital merchandising creative including listing images, brand story, A+ Content, and the brand’s store in Amazon
• Wrote all product page copy with a focus on informing consumers of the brain boosting ingredients in easy-to-understand titles and bullet points

To effectively enter the new toddler pouches category under the Little Brainiac name, the brand needed to set themselves apart from competitors that already dominated the space on Amazon. Brandwoven focused on highlighting the brain boosting supplements specifically for toddlers that were found within the Little Brainiac food pouches.

Little Brainiac’s pouches specifically targeted toddlers (1 year+) while other available food pouches were designed for a wider age range (ready to start solids to older kids). This gave Little Brainiac a unique opportunity to focus on toddlers’ nutritional needs specifically. As a result, the new Little Brainiac organic fruit and veggie pouches showcased the included brain boosting nutrients for toddlers, notably Omega-3s and Choline.

In addition to creating the new Amazon product images and brand story for the Little Brainiac toddler pouches, Brandwoven also developed A+ Content to maximize brand presence on the detail page.

We approached the A+ Content design in a way that would be the most beneficial to Little Brainiac consumers. This meant a deeper focus on:

• Lifestyle photos showcasing the product in use, featuring toddlers holding and eating from the new brain boosting pouches
• Different ingredients and flavors available for purchase (product variations)
• Brain boosting supplements included in the pouches and what makes them so beneficial for toddlers specifically
• Shoppable comparison charts that conveniently noted similarities and differences across various Brainiac products, guiding customers into a purchase decision

The Little Brainiac toddler pouches helped Brainiac Foods enter a new Amazon category and grow product revenue. The impact of the successful launch also extended into additional toddler pouch options available for purchase under the brand name.

Little Brainiac started off launching fruit and veggie pouches on Amazon that had flavors of apple, spinach, carrot, and pumpkin. After initial success, Brainiac Foods later expanded its Little Brainiac product assortment with a new breakfast blend. The new breakfast pouches included flavors like banana, oat, berry, peach, and apple. As a result, the Little Brainiac pouches weren’t just a good snack or lunchtime addition but could be implemented into toddlers’ breakfast meals as well. This easy addition into another mealtime meant more product revenue and cart add-ons from existing Little Brainiac customers.