How do I know if my product copy needs a refresh?

Brands should update product copy if they’ve been struggling to grow organic ranking and sales.

Brandwoven recommends utilizing every content type and opportunity that marketplaces offer to sellers, such as leveraging SEO keywords, using all bullet points, providing detailed copy that explains product benefits, and addressing any common customer complaints or questions that arise during the discovery phase.

It’s also important to note that marketplaces like Amazon host popular tentpole events throughout the year, such as Prime Day, and updating product page copy to resonate with sales events and other seasonal moments can drive further product visibility.

It’s crucial to be strategic about product copywriting. Updating product copy periodically can help to continuously optimize the listing page and ensure consistent and long-term growth.