Digital Merchandising
Content Development Services for Amazon and Online Marketplaces
Experienced Amazon Content Agency
Amazon Sales Managed
Countries with Sales
ASINs with optimized content
Average YoY client sales growth
Comprehensive Amazon & Marketplace Content Services for Ecommerce Brands
Agency + Brand Education
Large Product Catalogs
Providing the Right Product Information
Highlighting Product Differentiators
Learn How We Help Brands Tell Their Story on Amazon
Advanced Amazon Content Services
Building Customer Trust and Satisfaction
Building Customer Trust and Satisfaction
Brandwoven focuses on product education and brand storytelling in copywriting to build customer trust and increase conversions. Not only do we begin the copywriting process by auditing current copy for improvements, but we consistently look for additional opportunities where product copy could be updated to better resonate with online shoppers.
Brandwoven also monitors reviews for customer feedback, taking any negative notes into consideration to share with the brand’s internal team. Utilizing customer feedback is an efficient and effective way to uncover further opportunities to improve product performance and brand storytelling.
Our Amazon content services require balancing three critical elements: authentic brand voice, SEO targeting, and conversion rate optimization. We structure product titles with keywords for algorithmic visibility while maintaining your brand tone that resonates with target customers. Bullet points lead with benefit-driven copy that speaks to customer pain points. We never sacrifice readability with keyword stuffing; our priority is to balance brand voice with search optimization.
Copywriting That Converts: Where Brand Voice Meets Performance
Copywriting That Converts: Where Brand Voice Meets Performance
Our Amazon content services treat copywriting as a strategic conversion tool. Every word serves a purpose: strengthen brand identity and drive purchase decisions.
Brandwoven works hand-in-hand with brand teams to align marketplace copywriting with overall business objectives whether a product page’s goal is to reach new customers, intrigue repeat buyers, steal shoppers away from competitors, or just increase sales.
The challenge with Amazon content is that algorithm-optimized copy often sounds robotic and undermines brand personality. We solve this by aligning SEO keywords with brand content. High-priority keywords anchor sentences, while brand voice fills the supporting copy.
Brandwoven takes every measure to ensure recommended product copy aligns with long-term business objectives and KPIs. We offer a dedicated content team available by email in between weekly recurring client calls, along with the option to manually check product performance through our proprietary data platform, Scout.
Continuous Content Development & Optimization Services for Brands on Amazon
Continuous Content Development & Optimization Services for Brands on Amazon
Brandwoven doesn’t take a one-and-done approach to copywriting, but rather continuously looks for opportunities to improve product performance compared to competitor detail pages.
Brandwoven leverages a handful of tools that monitor both a brand’s performance and that of their competitors. We keep a close eye on competitor products that might have a higher market share to continuously uncover optimization strategies that may further engage and convert shoppers.
We address any areas for improvement with strong copywriting that aligns with the brand’s overall voice and tone guidelines.
Custom and On-Brand Copy
Custom and On-Brand Copy
On competitive platforms like Amazon, brand presence is one of the strongest ways to differentiate from competitors and drive repeat customers. Brandwoven’s Amazon content services never ignore the key to customer loyalty: brand presence.
Brandwoven partners with companies every step of the way to ensure brand message, tone, and other factors are front and center for online shoppers, providing a consistent and cohesive branded appearance on every product listing page.
How We Approach Complementary Visuals with Product Copy
How We Approach Complementary Visuals with Product Copy
Customers purchase based on emotional connection and trust, which is why we approach copywriting hand-in-hand with digital merchandising.
Our internal catalog and digital merchandising teams collaborate to ensure your copy and imagery tell a cohesive story. For example, we’ll take your lifestyle images (showing your product in use) and pair it with complimentary copy that describes that exact scenario. Or we’ll create infographics that clearly specify product dimensions in addition to referencing those exact same specs on the backend. This alignment makes it easier for customers to understand how your product works and see the “full picture” when shopping online.
We also utilize digital merchandising opportunities like A+ Content modules for full brand voice expression on the PDP. We use comparison charts, lifestyle imagery, and storytelling modules like Brand Story to build emotional connections with your customers. A product page with high-quality, educational assets is much more likely to drive conversion compared to one without them.
Our Amazon content services also prioritize maintaining your brand voice consistently from the search results through the post-purchase experience. Your brand’s established voice & tone is included across your title, bullets, A+ Content modules, and Brand Store pages. This approach builds brand recognition that increases customer confidence, reduces purchase hesitation, and leads to long-time brand loyalists who purchase again and again.
Deep Knowledge of Amazon’s Strict Compliance Standards
Deep Knowledge of Amazon’s Strict Compliance Standards
Amazon prohibits certain language in your copy, like superlative/subjective claims (eg: “best”), promotional/pricing terms (eg: “special promo”) or claims without specific documentation provided as proof (eg: “FDA-approved”).
Our catalog and digital merchandising teams have spent years navigating these compliance standards on Amazon and are extremely familiar with how they work. We also keep a close eye on any changes Amazon may make to its policies to ensure we are always staying up-to-date in our approach.
We know that navigating Amazon’s content policies and understanding what is and isn’t allowed can be extremely tedious and complex—which is why we take pride in our team’s knowledge and experience. Whether you are struggling with showcasing your brand’s personality, keyword limits in titles or bullet points, SEO terms that competitors are winning, compliance regulations that are tricky for your product/industry, visuals that compliment your copy, or anything in between, our team is eager to help you resolve these challenges.
FAQs About Our Amazon Content Services
What types of Amazon content services does Brandwoven provide?
Brandwoven is a full-service marketplace consulting and management agency, meaning we can provide many content services a brand might require.
For most of our partners, Brandwoven provides content services such as listing page copywriting, search engine optimization, product images, A+ and Premium A+ Content, Brand Story, and storefront design.
Brandwoven will provide content services for a brand’s existing catalog as well as new products that may be developed and launched throughout the partnership. Additionally, if brands plan to expand into new marketplaces, even those in other languages, Brandwoven will provide all necessary content assets, allowing the brand to successfully grow their presence and conversions on all marketplaces they are active on.
Where can I learn more about Brandwoven content services?
If looking to learn more about Brandwoven content services, we recommend scheduling a consultation call with one of our team members. During the call, one of our Account Directors will directly answer any brand-specific questions or challenges, as well as offer an audit of current performance and recommend next steps.
Sign up for a consultation call here.
If you’re not ready to explore a consultation call with our team, we recommend checking out the following pages to learn more about Brandwoven content services:
– Digital Merchandizing
– Omni-channel Customer Experience
– Marketplace SEO
– Conversion Rate Optimization
– Translations
What are the benefits to working with Brandwoven on marketplace copywriting?
Partnering with Brandwoven on marketplace copywriting will take the responsibility of doing so off a brand’s internal team, helping to free up time and allow them to prioritize high-level projects instead.
Brandwoven has a team of marketplace experts with years of experience partnering with numerous brands across a variety of industries, allowing us to provide persuasive copy that resonates with and converts shoppers, no matter the product.
Additionally, one of the most complex parts of copywriting is the SEO process: keyword research, keyword selection, and implementing keywords naturally throughout a brand’s product listing copy as well as the backend. Unless a brand has an in-house team dedicated to SEO research and implementation, we typically recommend this responsibility be outsourced to an agency, like Brandwoven, who is able to provide the time, software, and experience required to produce custom, accurate, and explanatory copywriting across a brand’s entire catalog.
How do I know if my product copy needs a refresh?
Brands should update product copy if they’ve been struggling to grow organic ranking and sales.
Brandwoven recommends utilizing every content type and opportunity that marketplaces offer to sellers, such as leveraging SEO keywords, using all bullet points, providing detailed copy that explains product benefits, and addressing any common customer complaints or questions that arise during the discovery phase.
It’s also important to note that marketplaces like Amazon host popular tentpole events throughout the year, such as Prime Day, and updating product page copy to resonate with sales events and other seasonal moments can drive further product visibility.
It’s crucial to be strategic about product copywriting. Updating product copy periodically can help to continuously optimize the listing page and ensure consistent and long-term growth.
Are there any additional Amazon content services Brandwoven provides, aside from copywriting?
Yes, Brandwoven is a full-service marketplace consulting and management agency, meaning we will provide as many services as a brand may require.
Brandwoven provides services beyond marketplace copywriting, such as:
– Reseller Management & MAP Enforcement
– International Expansion
– Market Share Analysis
– Promotions & Deal Strategy
– Inventory & Shipping Operational Support
– Profitability Analysis
Case Studies Showcasing Our Amazon Content Optimization Services
