Working with Brandwoven has been a game-changer for Fresh News Cat Litter. Their expertise in Amazon marketplace management for pet products has streamlined our operations and significantly boosted our sales performance. The team's proactive approach to managing our brand and leveraging search and DSP advertising strategies has led to impressive growth and visibility. We have seen triple digit growth since partnering with Brandwoven. We highly recommend Brandwoven to any brand looking to drive revenue and grow market share on Amazon.
Dustin Christensen, Ecommerce Business Development Manager
Amazon Marketplace Management for Pet Brands
In the crowded ecommerce landscape, consumers have access to more pet supplies brands and products than ever before. Owners who want the best for their pets are looking for safe, durable, and fairly priced products available to ship quickly.
Pet supplies brands must make a strong first impression to convince shoppers that their products are worth the investment, and will keep their pets happy and healthy for years to come.
Pet brands should leverage every asset that ecommerce marketplaces like Amazon have to offer: SEO-optimized titles and bullet points, visually enticing and educational product descriptions and A+ Content, and simple and branded product images that built trust and convert shoppers.
$1B+
Amazon Sales Managed
1:1
Client to Employee Ratio
15
Marketplaces Managed Worldwide
95%
In-stock Rate
Amazon Agency Maximizing Growth for Pet Supplies Brands Online
Build a Loyal Customer Base
Leverage online marketplaces with huge customer potential, providing durable, safe, and affordable products that leave customers happy, boost word-of-mouth referrals, and increase 5-star reviews.
A Consistent Brand Across Every Channel
Maintain brand consistency across every online channel to build a cohesive and recognizable brand at every consumer touch point. Leverage brand colors, logo, voice & tone, and messaging.
Offer Exceptional Customer Service
Build a trustworthy brand by delivering a positive and helpful customer service experience. Assist online shoppers where needed, addressing important questions and concerns.
Educate and Convert Online Shoppers
Educational product content tells shoppers why they should purchase. Entice consumers with stunning visuals and explanatory product details that boost conversion rates and decrease return rates.
Partner with an Amazon Agency That Understands Pet Brands and Products
Competitive and ever-evolving online marketplaces like Amazon require advanced strategies and tactics. Partner with Brandwoven to receive in-depth guidance and recommendations that boost performance.
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Brandwoven's partnership and ability to look at each of our brand's unique needs and growth drivers has been pivotal to our success. They're willing to constantly test & learn which has been essential in driving our Amazon business over the last several years.
Megan Raney, Senior Ecommerce Manager, Targeted Petcare Brands, Chewsday
Dedicated Marketplace Management For Pet Brands
Brandwoven knows that pets are family, and we offer a passionate account management team focused representing your brand while growing share on Amazon and beyond.
Frequently Asked Questions
How can pet supplies brands stand out online?
Pet supplies brands need to leverage every tool in their toolbox to stand out online. This includes Amazon features like A+ Content, advertising investment, branded visuals across the storefront, and educational product images and copywriting.
How can Brandwoven help pet supplies brands boost profitability when facing increasing Amazon fees and tight product margins?
Brandwoven’s experienced logistics team utilizes pricing strategies and forecasting & demand planning to ensure pet supplies brands see a strong ROI from the partnership and their investment in Amazon.
We offer a profitability analysis to help pet supplies brands understand their finances and have, in many cases, assisted brands in a Vendor Central to Seller Central transition to increase marketplace revenue.
Is selling pet supplies on Amazon profitable?
Yes, selling pet supplies on Amazon can be profitable for many brands if they aren’t operating with too tight of a margin.
Amazon captures 50% of online pet product sales, so skipping out on the platform would be a huge missed opportunity for pet supplies brands (source).
What pet items sell the most online?
The following pet supplies items sell the most online:
– Food & treats
– Scratchers
– Sprays
– Anti-flea and tick items
– Automatic toilets & feeders
– Cages
(source)
What do pet owners buy the most?
The majority of pet owners spend most of their pet budgets on food. About 41% of pet product spending goes towards food and treats (source). The remaining 59% is spent on supplies such as toys, vet care, and training.
When is the right time to hire an agency?
There is not necessarily a right time to hire an agency, but sooner is typically the better. Once an agency partner like Brandwoven enters the picture, any current challenges and upcoming plans will be addressed and resolved at an accelerated pace.
Resources
Additional resources on marketplace best practices and news from the industry.
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