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The Marketplace Management Partner for Pet Brands

Pet owners want the best for their animals. Build a trust on marketplaces like Amazon and connect with discerning pet moms and dads.
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sWeat Scoop product on a blue background
American Kennel Club product on an orange background

Working with Brandwoven has been a game-changer for Fresh News Cat Litter. Their expertise in Amazon marketplace management for pet products has streamlined our operations and significantly boosted our sales performance. The team's proactive approach to managing our brand and leveraging search and DSP advertising strategies has led to impressive growth and visibility. We have seen triple digit growth since partnering with Brandwoven. We highly recommend Brandwoven to any brand looking to drive revenue and grow market share on Amazon.

Dustin Christensen, Ecommerce Business Development Manager

Amazon Marketplace Management for Pet Brands

In the crowded ecommerce landscape, consumers have access to more pet supplies brands and products than ever before. Owners who want the best for their pets are looking for safe, durable, and fairly priced products available to ship quickly.

Pet supplies brands must make a strong first impression to convince shoppers that their products are worth the investment, and will keep their pets happy and healthy for years to come.

Pet brands should leverage every asset that ecommerce marketplaces like Amazon have to offer: SEO-optimized titles and bullet points, visually enticing and educational product descriptions and A+ Content, and simple and branded product images that built trust and convert shoppers.

$1B+

Amazon Sales Managed

1:1

Client to Employee Ratio

15

Marketplaces Managed Worldwide

95%

In-stock Rate

Amazon Agency Maximizing Growth for Pet Supplies Brands Online

Build a Loyal Customer Base

Leverage online marketplaces with huge customer potential, providing durable, safe, and affordable products that leave customers happy, boost word-of-mouth referrals, and increase 5-star reviews.

A Consistent Brand Across Every Channel

Maintain brand consistency across every online channel to build a cohesive and recognizable brand at every consumer touch point. Leverage brand colors, logo, voice & tone, and messaging.

Offer Exceptional Customer Service

Build a trustworthy brand by delivering a positive and helpful customer service experience. Assist online shoppers where needed, addressing important questions and concerns.

Educate and Convert Online Shoppers

Educational product content tells shoppers why they should purchase. Entice consumers with stunning visuals and explanatory product details that boost conversion rates and decrease return rates.

Partner with an Amazon Agency That Understands Pet Brands and Products

Competitive and ever-evolving online marketplaces like Amazon require advanced strategies and tactics. Partner with Brandwoven to receive in-depth guidance and recommendations that boost performance. 
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American Kennel Club dog product

Brandwoven's partnership and ability to look at each of our brand's unique needs and growth drivers has been pivotal to our success. They're willing to constantly test & learn which has been essential in driving our Amazon business over the last several years.

Megan Raney, Senior Ecommerce Manager, Targeted Petcare Brands, Chewsday

Dedicated Marketplace Management For Pet Brands

Brandwoven knows that pets are family, and we offer a passionate account management team focused representing your brand while growing share on Amazon and beyond.

Frequently Asked Questions

How can pet supplies brands stand out online?

Pet supplies brands need to leverage every tool in their toolbox to stand out online. This includes Amazon features like A+ Content, advertising investment, branded visuals across the storefront, and educational product images and copywriting.

How can Brandwoven help pet supplies brands boost profitability when facing increasing Amazon fees and tight product margins?

Brandwoven’s experienced logistics team utilizes pricing strategies and forecasting & demand planning to ensure pet supplies brands see a strong ROI from the partnership and their investment in Amazon.

We offer a profitability analysis to help pet supplies brands understand their finances and have, in many cases, assisted brands in a Vendor Central to Seller Central transition to increase marketplace revenue.

Is selling pet supplies on Amazon profitable?

Yes, selling pet supplies on Amazon can be profitable for many brands if they aren’t operating with too tight of a margin.

Amazon captures 50% of online pet product sales, so skipping out on the platform would be a huge missed opportunity for pet supplies brands (source).

What pet items sell the most online?

The following pet supplies items sell the most online:
– Food & treats
– Scratchers
– Sprays
– Anti-flea and tick items
– Automatic toilets & feeders
– Cages

(source)

What do pet owners buy the most?

The majority of pet owners spend most of their pet budgets on food. About 41% of pet product spending goes towards food and treats (source). The remaining 59% is spent on supplies such as toys, vet care, and training.

When is the right time to hire an agency?

There is not necessarily a right time to hire an agency, but sooner is typically the better. Once an agency partner like Brandwoven enters the picture, any current challenges and upcoming plans will be addressed and resolved at an accelerated pace.

Resources

Additional resources on marketplace best practices and news from the industry.
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Article

Generating 5-Star Reviews: Understanding Amazon Review Community Guidelines 

See tips for getting 5-star reviews and learn about Amazon's strict review guidelines to avoid violations or suspension.
Read More
Article

The Importance and Impact of A+ Content on an Amazon Product Page: Examples & Templates  

A+ Content examples from brands across various Amazon categories.
Read More
Article

Amazon Copywriting Best Practices to Attract New Customers and Boost Conversions 

Elevate your Amazon listings and boost sales with compelling product page copy.
Read More

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