Working with the team at Brandwoven was a game-changer for my e-Comm Amazon business. Their expert guidance and strategic insights from the initial launch through continuous improvements significantly boosted our sales and streamlined operations. Brandwoven knew how to educate my team in meaningful areas so we could move faster and be more effective. They are highly professional, knowledgeable, and dedicated business partners that are easy to work with. I highly recommend their services to anyone looking to elevate their Amazon business.
Bruce Stephan, Director of Marketing
Benefits to Partnering with an Amazon Agency in the Competitive Electronics Industry
Consumers searching online marketplaces like Amazon for electronics want high-quality and trustworthy equipment that will last a long time – and at an affordable price. Most electronics brands, aside from Apple, Microsoft, and the like, need to prove to online shoppers that their products are worth the investment.
For electronics brands on Amazon, the key is fair pricing and reputable branding. Product education through effective listing images, SEO-optimized copy, and engaging product descriptions with use of A+ Content and brand story elements are key to building trust with consumers and encouraging them to convert.
5-star reviews and strong advertising investment are also areas where electronics brands should invest. Shoppers on Amazon rely on quick shipping times and search for the best prices possible – and electronics are no exception to those expectations.
$1B+
Amazon Sales Managed
1:1
Client to Employee Ratio
15
Marketplaces Managed Worldwide
24%
Average YoY client sales growth
Amazon Agency Strengths and Specialties for Electronics Brands
Fight Against Counterfeit Products
Counterfeiters are a big issue for electronics brands on large marketplaces like Amazon. Brandwoven leverages numerous programs like FNSKU and transparency barcodes to ensure the right products ship to customers and battle fiercely if counterfits appear online.
Safety & Compliance Testing
Brandwoven clients in the electronics sector conduct all necessary equipment testing, certifications, and other compliance measures to align with Amazon regulations. Unfortunatly, compliance is a major reason for item supression in the category.
Stand Out Against Competitors
Grab consumer attention on Amazon with Brandwoven's experienced advertising and catalog teams. Leverage valuable keywords and campaigns to out-perform competing brands and products.
Convert with Strong Branding
Consumers need access to detailed product information and a professional and cohesive brand appearance to build trust in purchasing electronics products that are often at higher price points.
Dedicated eam for Electronics Brands on Amazon
Efficient use of time and money is crucial for electronics brands aiming to grow on competitive and ever-evolving online platforms like Amazon. Reach out to Brandwoven to explore marketplace opportunities.
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Industry Case Studies
Discover how Brandwoven has collaborated with electronics brands to unlock new opportunities, resolve complex challenges, and grow marketplace revenue.
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Profitability Analysis Uncovers New Amazon Opportunities for Consumer Electronics Brand
Consumer electronics company transitions from Vendor Central to Seller Central, managing retail price and long-term Amazon profitability.
64.4%
Amazon Net Revenue Increase
94%
Amazon Q4 In-Stock Rate
Additional Case Studies
Explore how Brandwoven has helped numerous brands resolve marketplace challenges from poor advertising, improper catalog structure, outdated digital merchandising, and more.
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Brandwoven's partnership and ability to look at each of our brand's unique needs and growth drivers has been pivotal to our success. They're willing to constantly test & learn which has been essential in driving our Amazon business over the last several years.
Megan Raney, Senior Ecommerce Manager, Targeted Petcare Brands, Chewsday
Full-Service Marketplace Agency for Electronics Brands on Amazon and Beyond
Brandwoven offers electronics brands a dedicated account team focused on aligning marketplace strategies with overall business objectives. Explore our specialty service offerings below.
Frequently Asked Questions
How does Brandwoven help electronics brands fight against counterfeit products on Amazon?
Brandwoven reports counterfeit products as soon as they’re noticed. We leverage FNSKU and transparency barcodes to ensure the right products ship to customers.
Counterfeiters are a big issue for electronics brands on large marketplaces like Amazon. The New York Times has reported stories of shoppers who purchased chargers on Amazon that overheated, melted, or otherwise malfunctioned due to being illegitimate (source).
Every electronics brand on Amazon should take all the necessary precautions possible to reduce the likeliness of counterfeiters from showing up on the platform. Doing so not only protects the brand, but also builds trust with consumers who purchase.
Read more about Brandwoven’s protection services.
How can electronics brands stand out online?
Electronics brands should utilize every tool in their toolbox to stand out online, including Amazon features like A+ Content, advertising, branded visuals and the storefront, and educational product copywriting.
Do people buy electronics online?
Yes, the majority of consumers purchase electronics via online marketplaces.
A 2024 study found that 39% of consumers purchase electronics via online marketplaces compared to a slightly lower 38% of consumers who purchase electronics products in-store. This data proves there’s nearly double the revenue potential for electronics brands if they are active on both an online marketplace as well as a brick-and-mortar store (source).
What age group buys the most electronics?
The age group that buys the most electronics is 25-32 year olds, making up 29% of electronics product sales – followed by 35-44 year olds whom make up 21% of electronics product sales (source).
What does partnering with Brandwoven look like?
Brandwoven will first learn and understand the company’s catalog, specific challenges, and where budget may be applied to make immediate impacts. From there, Brandwoven will ramp-up by updating listing page content to better resonate with online shoppers.
Throughout the partnership, Brandwoven’s logistics and marketing teams will continually optimize for additional product reach and sales, taking advantage of valuable tentpole events like Amazon Prime Day.
With recurring meetings and email updates, plus the option to manually check performance through Brandwoven’s proprietary data platform, our team takes every measure to ensure the recommended strategies align with long-term business objectives and KPIs.
What happens during a consultation with Brandwoven?
During a consultation with Brandwoven, a marketplace expert will dive into current brand challenges and short & long-term goals. Brandwoven will also share more information about services, fees, and what companies can expect after signing a contract.
If eligible, a Brandwoven marketplace expert may also provide a catalog, listing, or marketing audit to recommend quick, impactful changes the brand should prioritize in the near term.
Additional Resources
Explore Brandwoven resources for electronics brands to grow their online presence, expand their customer base, and grow market share.
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