Working with the team at Brandwoven was a game-changer for my e-Comm Amazon business. Their expert guidance and strategic insights from the initial launch through continuous improvements significantly boosted our sales and streamlined operations. Brandwoven knew how to educate my team in meaningful areas so we could move faster and be more effective. They are highly professional, knowledgeable, and dedicated business partners that are easy to work with. I highly recommend their services to anyone looking to elevate their Amazon business.
Bruce Stephan, Director of Marketing
Full-Service Marketplace Management
Patio, garden, and tools brands face unique complexities on marketplaces like Amazon. There are many factors brands within this industry need to consider when driving growth across existing or new platforms:
- Stocking for seasonality
- Shipping large, bulky, or overweight products to Amazon or consumers, and the additional marketplace fees that accompany doing so
- Product durability and how that influences pricing
- Climate-specific consumers and audience segmentation for promotional campaigns
Additionally, there are some nuances that come with purchasing patio, garden, and tools products. Brands in these industries must display and explain their products in an easy-to-understand way to shoppers, ensuring customer satisfaction and positive brand perception. Brands must educate online consumers on the appropriate size and usage of their products. or else they may struggle with negative reviews or high return rates.
Companies selling patio, garden, and tools products on ecommerce marketplaces like Amazon can benefit greatly from partnering with an experienced agency like Brandwoven.
$1B+
Amazon Sales Managed
1.2M
Average Monthly Ad Spend We Manage
15
Marketplaces Managed Worldwide
24%
Average YoY client sales growth
Experienced in Lawn, Garden and Hardware
Product Differentiation
Showcasing your brand in a sea of factory direct import products on Amazon or other marketplaces can be a huge challenge. We have experience representing marquee brands, even when their competition is low cost, cheap product that we see so much of on Amazon today.
Forecasting & Demand Planning
Always have product in-stock, avoid out-of-stocks, and maximize profitability during peak seasons with strategic forecasting & demand planning services for ecommerce brands.
Profitability Analysis Tool
Profitability analyses can easily determine whether to invest further into existing or new platforms by considering marketplace fees, product pricing, and advertising costs. This is never more important than for brands selling large or bulky products.
Geographic and Climate-Specific Factors
Marketplaces reach shoppers across a wide range of geographical locations and climates. Consider this when explaining product use-cases to improve customer satisfaction and drive additional sales.
Patio, Garden, and Tools Brands Require Advanced Amazon Agency Expertise
Partner with Brandwoven to effectively compete in the online marketplace landscape. Schedule a call to learn more about our capabilities and past client success stories.
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Industry Case Studies
Examples of how we've helped brands like yours optimize performance across marketplace channels.
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Watersports Brand Grows Sales by 109% Year-over-year with Optimized Content and Strategic Advertising Investment
Brandwoven revised product listings and re-allocated marketing spend to boost the brand's Amazon presence after facing declining market share and outdated digital merchandising.
109%
YoY Increase in Sales
20%
YoY Increase in Market Share
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See more examples of how our experience in lawn, garden, and hardware drove results for our partners.
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From day one, working with the team at Brandwoven has proven to be time and money well spent. Their team is attentive, professional, and extremely knowledgeable in terms of Amazon's ins and outs. We've been very pleased with the results of the partnership, and recommend them as a go-to Amazon service provider.
Jordan Davis, President
Comprehensive Partner for Patio, Garden, and Tools Brands on Amazon and Other Ecommerce Marketplaces
Brandwoven offers a streamlined approach to marketplace operations and expansion with a dedicated account team focused on aligning strategies with overall business objectives.
Managing the complexities of selling on Amazon via Seller Central, Vendor Central, or exclusive reseller.
Maximizing brand visibility on Walmart with carefully curated listings, campaigns, and top-notch customer experiences.
Placing and maintaining brands front-and-center on Target, and leveraging Circle Week to drive visibility and sales.
Frequently Asked Questions
How does Brandwoven help with shipping extra-large and bulky items to Amazon consumers?
Brands active on Amazon Seller Central have the option to ship items themselves through FBM (fulfilled by merchant) or FBA (fulfilled by Amazon). Utilizing FBA will require higher fees, so sellers who ship extra-large and bulky items may find it easier to do so themselves, if they have the logistical capabilities to do so.
If a brand is struggling with shipping items in their existing catalog or want to expand their product assortment to include extra-large or bulky items, we recommend scheduling a no-obligation call with a Brandwoven marketplace expert who will talk through the various options available, and offer a free profitability analysis to analyze which fulfillment option would be the most profitable given product price, margin, and fees.
If looking for more resources on fulfillment prior to scheduling a consultation, take a look at the following Brandwoven resources:
What happens during a consultation with Brandwoven?
During a consultation with Brandwoven, a marketplace expert will dive into current brand challenges and short & long-term goals. Brandwoven will also share more information about services, fees, and what companies can expect after signing a contract.
If eligible, a Brandwoven marketplace expert may also provide a catalog, listing, or marketing audit to recommend quick, impactful changes the brand should prioritize in the near term.
How does Brandwoven approach marketplace management during the peak season?
During the peak season, Brandwoven prioritizes product promotion. We leverage strategic advertising campaigns, product discounts, and coupons to drive visibility.
Prior to the peak season, Brandwoven will work with your company’s internal team to determine the appropriate budget and audience for campaigns and deals.
Learn more by checking out the following Brandwoven service pages:
What services does Brandwoven focus on during the off-season, if a client has a seasonal product?
During the off-season, Brandwoven will work on improving account health, listing content, and any other growth opportunities that the brand may not be able to prioritize during the busy peak season. For many Brandwoven clients, the off-season can include honing in efforts on:
What does partnering with Brandwoven look like?
Brandwoven will first learn and understand the company’s catalog, specific challenges, and where budget may be applied to make immediate impacts. From there, Brandwoven will ramp-up by updating listing page content to better resonate with online shoppers.
Throughout the partnership, Brandwoven’s logistics and marketing teams will continually optimize for additional product reach and sales, taking advantage of valuable tentpole events like Amazon Prime Day.
With recurring meetings and email updates, plus the option to manually check performance through Brandwoven’s proprietary data platform, our team takes every measure to ensure the recommended strategies align with long-term business objectives and KPIs.
Patio, Garden & Tools Marketplace Resources
Explore educational resources for patio, garden & tools brands below. Learn marketplace best practices and see real-world client examples.
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