Webinar
MAP/UPP and Managing Online Resellers
Previously broadcast on December 5, 2024 at 12:00 PM (PST)
Watch the Recording
Download the Slides
Click here to download a copy of the presentation slide deck: Brandwoven – Webinar_Managing Price & Resellers
About the Event
With the new year approaching, we talked through how consumer brands in 2025 can effectively protect their products and brands from the disruptive force of online resellers.
What WE CoverED:
- Defining the problem: how do resellers impact brands?
- How to decide who should be allowed to sell your products
- Common problems with multiple sellers
- How to deal with channel conflict
- Strategies for managing resellers (Authorized Programs & Managing Unauthorized Sellers)
- Strategies for managing online pricing (MAP/UPP)
Speaker Bio
Chris Gray, Brandwoven’s CEO, came to Brandwoven after a decade of leadership experience working with major consumer products brands in the sporting goods industry and has been focusing on ecommerce and marketplace since 2018. Having overseen sales of more than $1B in consumer products, Chris understands the pinch points of both ecommerce and retail sales in this ever-evolving industry. Connect with Chris on Linkedin.
Read About Reseller Management
Learn the different ways that resellers can obtain products and how to manage flow to avoid unauthorized, intrusive sellers from entering the marketplace.
Webinar Recap – Understanding Intrusive Ecommerce Resellers for Brands on Amazon
Are Resellers on Amazon Disrupting Your Sales Channels?
Schedule a meeting to learn more about how we can help manage resellers and pricing on Amazon and other marketplaces.
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The Brandwoven team is made up of over 32 marketplace experts and we're frequently posting new content so that brands can excel on these critical online marketplaces.
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