CEO

Chris Gray

Chris came to Brandwoven after a decade of leadership experience working with major consumer products brands in the sporting goods industry and has been focusing on ecommerce and marketplace since 2018. Having overseen sales of more than $1B in consumer products, Chris understands the pinch points of both ecommerce and retail sales in this ever-evolving industry.

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Connect on LinkedIn

Chris has spent his nearly 20-year career working with and for consumer products brands, with nearly 15 years being spent in the sporting goods industry. Having overseen well over $1B in retail sales during his career, he has led national sales teams, implemented national marketing campaigns, and for the last 7 years has helped premium brands grown on Amazon and other ecommerce marketplaces.

Chris is passionate about the value of brands and is constantly finding new ways for our partners to use Amazon and other marketplaces to connect with consumers to build loyal, long-time customer bases. Where so many others measure success only by the sales they generate, Chris asks the bigger questions about what ROLE marketplace should serve for our brand partners, and how should it grow to generate truly incremental sales and customer connection.

Chris came to Brandwoven to help build a company with an unwavering commitment to service – something that was so hard to find during his time on the brand side. Since taking over as CEO, Brandwoven has boasted an industry-leading client retention rate and consistent performance that far outpaces Amazon averages.

Outside of work, Chris is an avid outdoorsman, spending as much time outside as he can skiing, hunting, fishing, boating, hiking, and otherwise enjoying all the Pacific Northwest has to offer.

Be curious, not judgmental.

Ted Lasso

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