Performance Marketing
Amazon Agency Offering DSP (Demand Side Platform) Services
Amazon DSP provides an option for brands to reach audiences both on and off Amazon. The Brandwoven team leverages AMS, DSP, and AMC data to help your brand reach customers in new and novel ways through advanced targeting strategies.
DSP (Demand Side Platform) lets you reach customers outside of Amazon on other Amazon properties (like IMDB or Prime Video) to expand your brand's reach.
Amazon DSP provides the tools to go beyond maxed out AMS and reach your potential customers earlier in the funnel, as well as nurture them through conversion.
Not every scenario is a fit for DSP. Our Amazon agency can help your brand evaluate the current state and whether DSP is the right option to achieve your goals.
Our Amazon Agency's Impact Utilizing DSP
1.2M
Average MoM Managed Ad Spend
8M+
Ad Impressions Generated
8
Months to Build and Implement DSP Strategy
3+
Years Average Client Retention
Following Your Audience Across Platforms
Audience-Focused Targeting Opportunities
Amazon DSP offers a number of audience-focused targeting strategies, including in-market audiences, lifestyle audiences, and affinity audiences. You can also target based on demographics that are more inclined toward your brand.
DSP Custom Audience Creation
Amazon DSP gives our agency the opportunity to build custom audience segments for more specific targeting, such as remarketing to potential customers who previously viewed without purchase, or target existing customers for cross-sell opportunities.
Amazon Custom Keyword Targeting
Creating custom audiences based on analyzed keyword performance from AMS allows us to strategically align on high-traffic keywords to target associated audiences, driving traffic back to Amazon based on these searches.
Amazon Custom ASIN Targeting
Creating custom audiences based on ASIN research allows us to optimize based on consideration and timing. We're able to create a tactical approach to reaching competitors with similar price points and reviews, allowing us to focus on targeted audiences.
Working with Brandwoven has been a game-changer for Fresh News Cat Litter. Their expertise in Amazon marketplace management for pet products has streamlined our operations and significantly boosted our sales performance. The team's proactive approach to managing our brand and leveraging search and DSP advertising strategies has led to impressive growth and visibility. We have seen triple digit growth since partnering with Brandwoven. We highly recommend Brandwoven to any brand looking to drive revenue and grow market share on Amazon.
Dustin Christensen
Amazon DSP and AMC: Advanced Analytics
Amazon DSP and AMC (Amazon Marketing Cloud) work powerfully together to provide deeper insights into advertising performance. AMC's analytics capabilities enhance both DSP and AMS campaign optimization, giving brands a comprehensive view of customer journey and conversion paths.
Access to Amazon First-Party Data
Access to Amazon First-Party Data
Through Amazon DSP, Brandwoven leverages Amazon’s wealth of first-party data including shopping behaviors, purchase history, and browsing patterns. This data enables precise audience targeting for customers actively searching for and purchasing products similar to yours.
Building on this, the Brandwoven team works with our clients to create more precise audience segmentation, such as in-market, lifestyle, and affinity audiences. By being very specific in our segmentation, we’re able to ensure ads are being presented to relevant customers who are most likely to convert while being as efficient as possible with our spend.
Cross-Platform and Omni-Channel Reach
Cross-Platform and Omni-Channel Reach
Advertising is largely about ensuring we are in front of our target customers at every opportunity. One of the great benefits offered by Amazon DSP is the access it provides to advertise across multiple Amazon properties, extending to Prime Video, IMDB, Kindle, and others. By allowing us to serve ads wherever your audience segments exist, we ensure the greatest chance of presenting relevant ads to your target customers and increase the likelihood of conversion.
Amazon DSP extends beyond just Amazon properties as well, including high-quality 3rd party websites and mobile apps. This extended reach expands the degree to which a brand’s message can be presented to consumers while leveraging these Amazon capabilities.
Just want to say thanks for doing such an absolutely killer job. Amazing to see how fast all of these campaigns are growing.
Derek McEwen, Director of Ecommerce
Agency Utilizing Both Amazon DSP and AMS
Agency Utilizing Both Amazon DSP and AMS
Through leveraging Amazon DSP, our agency provides brands with a better, more holistic, and integrated marketing program. Examples of both benefits and efficiencies of using DSP and AMS together include:
- Crafting our marketing strategy holistically: By coordinating messaging and creative assets across both platforms, we can ensure consistent brand voice and messaging.
- Leveraging full-funnel engagement: The combination of DSP and AMS allows us to move up funnel so we can engage our customers throughout the entire buying journey – from initial search to consideration and conversion.
- Building unified audience targeting: Our agency can leverage audience insights from AMS and DSP for precise targeting across all Amazon properties.
- Cross-promotion opportunities: Cross-promote products with targeted ads on AMS and DSP to amplify visibility to your target audience and drive conversions.
- Strategic retargeting: Leveraging Amazon DSP, our agency is able to run retargeting campaigns that re-engage AMS traffic and capture additional conversion opportunities.
- Comprehensive campaign management: We’re able to manage both Sponsored Product ads (AMS) and Display/video ads (DSP) under one dashboard, giving us improved oversight.
- Data integration: By integrating both AMS and DSP data into our analytics, we can gain better insights into customer behaviors and our campaign effectiveness.
Full-Funnel Marketing Strategies
Full-Funnel Marketing Strategies
One of the great benefits of using Amazon DSP is that it allows us rich full-funnel marketing capabilities in ways that AMS does not. Starting with brand awareness, DSP supports the ability to build target customer awareness through video and display ads, as well as by retargeting users with product display ads that entice conversion. Building on the data available through AMC integration, we can retarget based on browsing, product views, purchase behavior, and other data points. When DSP and AMC are used together, this creates powerful retargeting opportunities that keep your brand top-of-mind with high-intent customers. By leveraging campaign strategies from top-of-funnel all the way through to conversion, DSP affords a holistic set of tools to engage with customers at each step of their journey.
Amazon DSP Campaigns Grow Revenue for Pet Brand
Explore how Brandwoven used Amazon DSP and AMC insights to grow awareness and revenue for a leading pet litter brand.
46%
Year-Over-Year Revenue Increase
8M+
Ad Impressions Generated
More Success Stories
Results speak for themselves. Read about our work with other brands on Amazon.
View All Case Studies
Amazon DSP Agency Questions
What targeting options are available on Amazon DSP?
Amazon DSP offers different targeting capabilities, such as audience segments, demographics, interests, and behaviors.
How can I optimize my campaigns on Amazon DSP?
You can optimize campaigns on Amazon DSP with strategic bidding, audience refinement, and creative testing.
What reporting metrics does Amazon DSP provide?
Amazon DSP provides performance metrics such as impressions, clicks, conversions, and cost-per-acquisition (CPA).
Do I need Amazon DSP to access AMC?
No. Amazon Marketing Cloud (AMC) is now available to brands using Amazon Advertising (AMS) without requiring DSP investment. However, brands using both DSP and AMC together gain enhanced analytics capabilities across the full customer journey, from upper-funnel awareness through conversion.
Partner With Us
Partner with Brandwoven to manage your marketplace business and receive streamlined operations, cohesive branding, efficient logistics, and unified customer support.
Connect with Our TeamResources for Brands on Marketplace
Check out additional resources that break down how to optimize marketplace campaigns for increased reach and conversions.
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