Working with Brandwoven has been a game-changer for Fresh News Cat Litter. Their expertise in Amazon marketplace management for pet products has streamlined our operations and significantly boosted our sales performance. The team's proactive approach to managing our brand and leveraging search and DSP advertising strategies has led to impressive growth and visibility. We have seen triple digit growth since partnering with Brandwoven. We highly recommend Brandwoven to any brand looking to drive revenue and grow market share on Amazon.
Dustin Christensen, Ecommerce Business Development Manager
Why Should Pet Supplies Brands Hire an Amazon or Chewy Marketplace Agency?
In the crowded ecommerce landscape, consumers have access to more pet supplies brands and products than ever before. They research, compare, and scrutinize labels; they’re buying for a family member who can’t speak for themselves, which means trust is everything. Your brand’s Amazon or Chewy presence needs to earn that trust in seconds.
Your brand must make a strong first impression to convince shoppers that your products are worth the investment, and will keep their pets happy and healthy for years to come.
Pet brands should leverage every asset that ecommerce marketplaces like Amazon have to offer:
- SEO-optimized titles and bullet points
- Visually enticing and educational product descriptions and A+ Content
- Simple and branded product images that built trust and convert shoppers
$1B+
Amazon Sales Managed
1:1
Client to Employee Ratio
16
Marketplaces Managed Worldwide
95%
In-stock Rate
Amazon & Chewy Agency Maximizing Growth for Pet Supplies Brands Online
Build a Loyal Customer Base
When a pet parent finds a brand they trust, they stick with it — and they tell everyone at the dog park. We help you earn that loyalty online through optimized listings, strong reviews, and a brand presence that says, “this is a company that cares about animals as much as you do".
Offer Exceptional Customer Service
A worried pet parent leaving a question on your listing at 10pm deserves a fast, helpful answer. We help ensure your brand shows up — responsive, knowledgeable, and reassuring — at the moments that matter most to your customers.
We Know How To “Speak Pet”
The pet industry isn't like selling electronics or apparel. Buying decisions are driven by guilt, love, anxiety, and devotion — not just price. Shoppers read every ingredient, question every claim, and leave reviews that are deeply personal. We understand the emotional stakes in this category, and we use that understanding to help your brand's content, messaging, and positioning connect on that level.
Educate and Convert Online Shoppers
Pet parents want to know exactly what they’re going to receive after ordering, how their item was made, and whether it's the right fit for their specific animal. Content that answers those questions — through clear copy, ingredient highlights, and lifestyle imagery — builds the kind of confidence that turns a first-time buyer into a lifelong customer. At Brandwoven, our catalog and creative teams are not only passionate about doing this right, but have years of experience helping brands of all sizes improve their listings to resonate with customers.
Partner with an Amazon Agency That Understands Pet Brands and Products
Competitive and ever-evolving online marketplaces like Amazon require advanced strategies and tactics. Partner with Brandwoven to receive in-depth guidance and recommendations that boost performance.
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Industry Case Studies
Our agency has deep expertise helping pet supplies brands succeed on Amazon, Chewy, and other marketplaces. Collaborate with us to unlock marketplace growth and resolve complex challenges without internal overwhelm.
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Amazon DSP Campaigns Grow Revenue for Pet Brand
Explore how Brandwoven used Amazon DSP and AMC insights to grow awareness and revenue for a leading pet litter brand.
46%
Year-Over-Year Revenue Increase
8M+
Ad Impressions Generated
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See client projects in-action from Brandwoven partnerships with companies in the consumer packaged goods industry.
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Mastering Chewy Marketplace for Pet Brands
Mastering Chewy Marketplace for Pet Brands
At Brandwoven, we understand that Chewy’s customer base is exceptionally brand-loyal, which is why we never apply a one-size-fits-all approach. Instead, we tailor our digital merchandising and management strategies to fit Chewy’s unique audience and algorithm.
Our full-service Chewy marketplace support includes comprehensive catalog optimization, such as crafting engaging titles and descriptions, uploading optimized product images and videos, and strategically structuring product variations to improve shopability. Beyond content, our dedicated account management team provides day-to-day operational support, handling everything from promotion planning to inventory management and portal troubleshooting. By collaborating directly with assigned Chewy platform managers, we effectively advocate for your brand, quickly escalate issues, and leverage exclusive platform relationships to drive lasting sales growth.
Brandwoven's partnership and ability to look at each of our brand's unique needs and growth drivers has been pivotal to our success. They're willing to constantly test & learn which has been essential in driving our Amazon business over the last several years.
Megan Raney, Senior Ecommerce Manager, Targeted Petcare Brands, Chewsday
FAQs About Our Amazon & Chewy Pet Supplies Agency
How can pet supplies brands stand out online?
Ultimately, standing out means showing customers — in every image and word — that your brand takes their pet’s health and happiness as seriously as they do. We help you communicate that at scale by leveraging every tool in our toolbox: A+ Content, advertising campaigns, branded visuals across the storefront, and educational product images and copy.
How can Brandwoven help pet supplies brands boost profitability when facing increasing Amazon fees and tight product margins?
Brandwoven’s experienced logistics team utilizes pricing strategies and forecasting & demand planning to ensure pet supplies brands see a strong ROI from the partnership and their investment in Amazon.
We offer a profitability analysis to help pet supplies brands understand their finances and have, in many cases, assisted brands in a Vendor Central to Seller Central transition to increase marketplace revenue.
Do you have experience with pet-specific platforms like Chewy?
Yes. Beyond Amazon, we support pet brands on additional marketplaces including Chewy, where the customer base is especially brand-loyal. We tailor strategies to each platform’s unique audience and algorithm rather than applying a one-size-fits-all approach.
Is selling pet supplies on Amazon profitable?
For brands with strong products and the right strategy, absolutely. Pet owners are among the most loyal, repeat-purchasing customers on Amazon, and the platform alone offers an enormous opportunity for pet food & supplies brands. Amazon captures 59% of online market share with its private-label pet food brand, Wag, proving how many shoppers are turning to the marketplace for pet products. The key to succeeding on the marketplace is making sure that your listings, pricing, and logistics are set up to effectively capture this demand.
What makes the pet supplies category different from other CPG verticals?
Few product categories carry the emotional weight that pet supplies does. Shoppers aren’t buying for themselves but rather a family member who depends entirely on them. This makes purchase decisions driven by trust, transparency, and brand reputation — among price. Our team approaches the pet category with this deep understanding, helping brands communicate their unique value proposition and product quality in ways that resonate with shoppers.
What pet items sell the most online?
The following pet supplies items sell the most online:
– Food & treats
– Scratchers
– Sprays
– Anti-flea and tick items
– Automatic toilets & feeders
– Cages
(source)
What do pet owners buy the most?
The majority of pet owners spend most of their pet budgets on food. About 41% of pet product spending goes towards food and treats (source). The remaining 59% is spent on supplies such as toys, vet care, and training.
How does Brandwoven handle the unique trust and safety concerns in the pet category?
Consumers with pets hold the brands that they purchase from to an exceptionally high standard. One review about a product negatively affecting their animal can effectively deter all future customers away. Because of this, our team understands the reputational stakes in navigating this category. To avoid any of this from happening, we actively monitor reviews, flag concerning feedback for your team (sometimes leading to new R&D and product launches), and help ensure your listings accurately reflect your product’s safety, ingredients, and intended use so that shoppers always have the information they need to feel confident in buying your product.
When is the right time to hire an agency?
There is not necessarily a right time to hire an agency, but sooner is typically the better. Once an agency partner like Brandwoven enters the picture, any current challenges and upcoming plans will be addressed and resolved at an accelerated pace.
Dedicated Amazon & Chewy Marketplace Management Agency for Pet Supplies
Brandwoven knows that pets are family, and we offer a passionate account management team focused on representing your brand while growing market share on Amazon and beyond.
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Explore more resources on marketplace best practices and news from our industry experts.
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