Digital Merchandising
Drive Top-of-Search Positioning With a Proven Amazon Marketplace SEO Agency
Our Agency Provides Best-in-Class Amazon SEO Content with Comprehensive Keyword and Product Research
Indexing and Ranking on Amazon By Strategic Search Term Placement
Commitment to Detail in Catalog Management
The Dynamic Game of SEO on Amazon
Don't Forget Your Audience
We are so grateful to work with the Brandwoven team! Couldn’t have done it without your support.
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Amazon SEO is Shifting from Keywords to Buyer Intent
Amazon SEO is Shifting from Keywords to Buyer Intent
If you haven’t recently overhauled your Amazon SEO, now is the time to refresh it with a focus on buyer intent.
Amazon is starting to lean more into buyer intent versus keyword density. The question that matters most is simple: “Does this listing clearly help the right shopper realize this is the product they actually want?”
This shift is showing up across the marketplace. Click-through rate is playing a larger role in search rank, and Amazon is using AI to evaluate the quality of listings, A+ Content, and Brand Store experiences. At the same time, variations are becoming more controlled, with review sharing limited to products that are not materially different.
What this means for your SEO strategy: Beyond writing for algorithms alone, you need to write for human decision-making. The listings that perform are the ones that are visually and emotionally “clickable,” aligned to real search intent, and built to guide shoppers toward conversion.
Your approach to visual content should mirror this. Images should be built around use-cases in addition to features. You product page content should answer shopper objections that reflect how shoppers actually search, while reviews and Q&A can be used as tools to refine and improve your content strategy over time.
Keyword targeting on Amazon still matters, but it shouldn’t be your only focus. Intent, clarity, and driving click-throughs are now doing much of the organic ranking heavy lifting.
Our Relentless Pursuit of Top-of-Search Rankings
Our Relentless Pursuit of Top-of-Search Rankings
Indexing on Amazon refers to the process by which Amazon’s search engine adds a product to its database, making it searchable. For a product to be indexed, its listing must contain relevant keywords in fields like the title, bullet points, description, and the backend.
Ranking refers to the position of a product in Amazon’s search results when a shopper searches for a specific keyword. It determines where a product appears relative to other products for a given search query. This is critical because over 50% of conversions for any given search term happens in the top four placements.
Our agency is relentless in our pursuit of ranking for top SEO search terms your customers are using to find your products on Amazon. We perform regular SEO audits to ensure that we address seasonality, changes in consumer behavior, or anything else impacting ranking – and we do it all while maintaining the value and voice of your brand.
Meticulous Research and Analysis are Key Components to SEO Strategy
Meticulous Research and Analysis are Key Components to SEO Strategy
We understand the complexities that come with SEO research, implementation, and analysis. We approach SEO strategically to ensure that every aspect of your brand’s marketplace listings are optimized for reach and visibility.
We use tools that uncover high-value keywords for your target audience; this isn’t just about finding popular search terms, but also understanding your customer behavior and the overall competitive landscape. From optimizing listings with compelling titles and bullet points, to enhancing A+ Content and product images, we focus on every element of your product pages.
We make it as easy as possible for potential customers to find and engage with your brand on marketplace. Our commitment to continuous refinement leaves your brand competitive and visible – always. With Brandwoven, your product pages will be optimized for online shoppers AND search engines.
Amazon SEO Agency FAQs
How often does Brandwoven do SEO research?
We regularly audit and optimize product listings by incorporating keywords into titles, bullet points, descriptions, and the listing backend to ensure products are properly indexed and will rank higher for relevant searches.
The frequency of our audits often depends on the product category and seasonality of the product, but if sales are trending down, SEO optimization is the first thing we evaluate.
What is the best way to test out new titles and bullets on a product listing?
We use A/B experiments to test out new titles and bullets. We recommend running an experiment for at least 60 days to ensure a sufficient amount of data is captured on sales and conversions results before we make a decision on which content performs better.
How do you use A+ Content alt index text?
When launching new A+ Content or A+ Premium, we do a full SEO analysis to ensure we capture all of the most relevant search terms in titles and bullets. We then use backend keywords and the A+ modules to add additional keywords that we want to rank for but don’t want customer-facing. These often include misspellings of the top-searched keywords, Spanish and other non-English translations, and any other keyword variations. Our client service team strategically adds the keywords to the A+ modules that best match them.
I am searching for my product on Amazon using a specific keyword, but my product is not showing up. Why?
If the keywords are not included in your customer-facing content, the backend, or alt text, your product will not index (show up) for that specific keyword.
How many characters can my titles and bullets be?
The number of characters Amazon allows is specific to the category. We believe in capturing as many characters as allowed, especially for titles.
Do you suggest using more of our brand voice or SEO keywords in our marketplace content?
Brandwoven collaborates with you on copywriting to ensure that we are maintaining the integrity of the brand, capturing unique product features, and using SEO best practices for keyword rankings.
Driving Change for Brands on Marketplace
