Marketplace Management FAQs

These two metrics are related but speak to very different challenges. While driving sessions (eyes) is vitally important to product success, the percent of those eyes who purchase is what makes up CVR. In some cases, you can drive many visitors to a PDP but they are the wrong consumer, resulting in low conversions. The opposite can also be true; marketing efforts might drive only a few of the right customers resulting in an extremely high CVR but not enough sessions to meet sales goals. So while related, the challenges and opportunities presented by these metrics are usually different from one another.

No, remote work options are available for all positions. Our team is 100% remote!

Some yes, some no. It really depends on the needs of the brand and the service in question.  Services like Pacvue are always included anytime we are managing marketing because it serves as an invaluable tool in our management set.  Other services are totally optional and  we are always willing to talk through whether they should be included in an agreement.

Brandwoven uses Target.com’s high-intent bottom-funnel shoppers, and performance has yielded Target Product Ads one of the best solutions for ROAS across marketplaces.

Yes, Brandwoven is a full-service marketplace consulting and management agency, meaning we will provide as many services as a brand may require.
Brandwoven provides services beyond marketplace copywriting, such as:
– Reseller Management & MAP Enforcement
– International Expansion
– Market Share Analysis
– Promotions & Deal Strategy
– Inventory & Shipping Operational Support
– Profitability Analysis

Brandwoven team members have previously held positions at Remington, Sawyer Products, Garmin, Dr.Martens, Adidas, and Keen – just to name a few.

It depends on the marketplace, but the majority of the time the decision is made by the platform. For Amazon and Walmart, 1P is an invite-only program with few new brands being invited. 3P is generally more open and available to most brands. However, Amazon and other marketplaces may place limitations on a brand changing from Vendor Central to Seller Central, while others might have the flexibility to choose.

Our team of experts, can help position the brand on Amazon.com and Walmart.com in preparation for our client’s application to Target Plus. We will help our partners navigate that application.

Yes, by ensuring your listings are accurate, complete, and optimized with relevant keywords, catalog monitoring can improve your search rankings and increase product visibility.

Yes, accurate forecasting ensures you maintain optimal inventory levels, avoiding both stockouts and excess inventory, leading to efficient inventory management and cost savings.

You cannot appeal the policy itself; Amazon will not grant an exception for products that are functionally different (eg: different flavors or wattages). However, you can resolve a separation if it was caused by incorrect catalog data.

If your products are eligible for sharing (eg: they only differ by Color) but were separated because they were initially variated through another theme like “Style,” you should take the following steps:

1. Verify the Data: Ensure the products truly differ only by non-functional attributes.
2. Update the Theme: Change the variation theme in Seller/Vendor Central to accurately reflect the difference (eg: change Style to Color).
3. Submit a Case: Open a support case stating you have updated the data to reflect that the items are functionally identical.

Our team assists with catalog analysis and case work when direct follow-up to Amazon is necessary.

While new products will not hold a percentage of the market yet, it is still important to analyze the market size and product attributes that are dominating the space.

Except in very specific situations, we don’t recommend it. Having VC and SC running at the same time often violates TOCs at Amazon which isn’t something we’d ever recommend.

To be safe, the answer is no. Amazon has started to scrape pricing down to the unit count or even price per pound or ounce. All pricing for any pack size should match Amazon’s sellable unit.

Most of the time, yes. We have an agency pricing model that allows our brands to save money while gaining access to, or using services from, our partners.